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HAPPY takes off running.

Because life is precious,
The more happy the better.

More moments that make you want to dance.
More moments to love yourself.
A moment that makes you want to cherish someone even more.

Colorful and playful designs,
It's packed tightly and delivered to you.

Once you've worn your favorite,
Something must be happening.

The trigger for your happiness.
We are HAPPY SOCKS.

Brand Story of Happy Socks

Happy Socks was founded in Sweden in the spring of 2008 by two best friends, Mikael Soderlin and Viktor Tell.

With the concept of "transforming everyday essentials into colorful designs and bringing happiness to people all over the world," they distribute their colorfully designed, high-quality products to over 90 countries around the world.

Happy Socks brings you colorful, pop socks that you'll love for any occasion.

IT STARTED IN 2008

What started as a group of Swedish friends with a big idea has become a global phenomenon.

We've been spreading happiness and color everywhere through never-before-seen designs inspired by everything from art, fashion and pop culture to your beloved pet, grandma's hair and even a humble but delicious burger.

OUR PRODUCTS

We are confident in the concept and quality of our products because we have always been committed to creating products based on a simple yet strict principle: every time we create a new collection, it must surpass the previous collection.

We focus on soft, durable, lustrous and sustainable materials.
Our designs offer stunning details and innovative features never before seen.

Through these products, we continue to seek out new qualities, cutting-edge technologies, and manufacturing processes that will make our socks and the people who love them even happier.

SUSTAINABILITY

We believe our mission to make the world a more creative and colorful place for everyone should be achieved sustainably.

We believe that this can be achieved through our own sustainable actions and ideas.

OUR STORES

Happy Socks has a physical store in Shinjuku, Tokyo.
You can actually touch the socks before you buy.
If you are in the area, please come visit our store.